Act 2 Transform Ltd
Business Coaches
Act 2 Transform Ltd
The Raylor Centre, York
# Act 2 Transform Ltd
Act 2 Transform Ltd is a York-based business consulting firm specialising in helping organisations identify and overcome the barriers preventing growth and competitive success. The company works with businesses across sectors to diagnose operational and strategic challenges, then implements tailored solutions that drive transformation.
The firm serves established businesses seeking to improve performance, exploit innovation opportunities, and achieve measurable competitive advantage. They work particularly well with organisations stuck on a plateau, facing profitability challenges, or needing strategic direction to evolve their market position.
What distinguishes Act 2 Transform is their proprietary Business GTI System—a structured methodology centred on Growth, Transformation and Innovation. Rather than generic consulting advice, they guide clients through five key steps to become 'Game Changers' in their field. Their approach emphasises identifying holding factors, discovering proven solutions, then adopting and embedding changes that genuinely work for the specific business context.
The company combines expert consultation with accessible knowledge sharing. They offer free initial consultations to assess client needs, but also provide published insights and tools through their Business GTI Insights platform for organisations exploring solutions independently. This dual approach—premium advisory services paired with democratised business intelligence—makes transformation expertise available at different commitment levels.
Led by John Jebb, the firm demonstrates hands-on experience in business development and competitive strategy, positioning them as practical problem-solvers rather than theoretical consultants.
Act 2 Transform Ltd is a York-based business consulting firm specialising in helping organisations identify and overcome the barriers preventing growth and competitive success. The company works with businesses across sectors to diagnose operational and strategic challenges, then implements tailored solutions that drive transformation.
The firm serves established businesses seeking to improve performance, exploit innovation opportunities, and achieve measurable competitive advantage. They work particularly well with organisations stuck on a plateau, facing profitability challenges, or needing strategic direction to evolve their market position.
What distinguishes Act 2 Transform is their proprietary Business GTI System—a structured methodology centred on Growth, Transformation and Innovation. Rather than generic consulting advice, they guide clients through five key steps to become 'Game Changers' in their field. Their approach emphasises identifying holding factors, discovering proven solutions, then adopting and embedding changes that genuinely work for the specific business context.
The company combines expert consultation with accessible knowledge sharing. They offer free initial consultations to assess client needs, but also provide published insights and tools through their Business GTI Insights platform for organisations exploring solutions independently. This dual approach—premium advisory services paired with democratised business intelligence—makes transformation expertise available at different commitment levels.
Led by John Jebb, the firm demonstrates hands-on experience in business development and competitive strategy, positioning them as practical problem-solvers rather than theoretical consultants.
Services offered
Business strategy consultingCompetitive advantage analysisGrowth planningOrganisational transformationInnovation implementationBarrier identification and removalOperational efficiency improvementLeadership advisory