# PROMOWAVE - Business Description

Promowave Ltd is a specialist consultancy firm based in Worthing that brings two decades of industry expertise to the promotional products sector. Led by MD Yiannis Spiliotopoulos, the firm combines hands-on experience gained from working with global brands—including Coca-Cola, Apple, HP, Unilever and Pfizer—with practical knowledge spanning small family businesses through to multinational organisations.

The company serves two distinct markets. For promotional product companies, Promowave provides operational support including sales and account management, staff training, supply chain optimisation and strategic planning. They conduct thorough company evaluations and help develop sustainable business strategies.

For clients purchasing promotional products, the firm offers a comprehensive service spanning supplier evaluation, RFI/RFP support, negotiations and the development of promotional product governance frameworks.

Additionally, Promowave acts as a market entry partner for companies seeking UK representation without the expense of establishing permanent infrastructure. They provide sales support, account management and detailed market insights to facilitate growth.

What distinguishes Promowave is Yiannis's diverse background navigating businesses of varying scales and structures, combined with his direct experience managing complex supply chains for recognised global names. Rather than offering generic consultancy, the firm delivers bespoke solutions rooted in real-world market challenges and proven commercial success. This combination of industry depth and practical problem-solving positions them as a trusted advisor rather than simply another consultancy.