# Fresh Edit

Fresh Edit is a Surrey-based business coaching and mentoring consultancy founded by Kerry Dawes, delivering tailored support to businesses, leaders and individuals seeking clarity, confidence and strategic direction. Operating from Woking, the firm specialises in two core areas: career coaching and marketing mentoring.

The business serves ambitious professionals navigating career transitions, those struggling with imposter syndrome, and small to medium-sized enterprises looking to launch, grow or scale their operations. Kerry brings extensive experience in digital transformation, brand development and data-driven strategy, combined with a genuine passion for making professional growth accessible—particularly for women entering or progressing within male-dominated industries.

What distinguishes Fresh Edit is Kerry's approach: she combines practical business acumen with authentic, curious mentoring that prioritises self-discovery alongside strategic outcomes. Rather than prescriptive advice, she facilitates goal-setting conversations that help clients identify what they truly want to achieve, whether tangible business results or meaningful behavioural change. Her background leading high-performing digital teams means she understands both the commercial and human dimensions of business challenges.

Kerry's commitment to supporting emerging female leaders facing industry barriers adds particular value for women seeking mentorship from someone who has navigated similar obstacles. Testimonials highlight her genuine listening skills, willingness to share candid lessons learnt, and ability to provide actionable guidance grounded in real experience. This authenticity, combined with strategic expertise, positions Fresh Edit as a coach-mentor hybrid that delivers both immediate support and lasting professional development.