# M3TABOLIC Business Description

M3TABOLIC, located in Wallasey, was a specialist bike fitting and metabolic testing centre operated by Greg, a highly experienced practitioner who has now retired as of 30th April 2024. Over a decade-long career, Greg completed more than 5,000 bike fittings and metabolic assessments, establishing himself as a trusted expert in the cycling and endurance sports community.

The business primarily served triathletes, cyclists, and runners seeking professional bike fitting services to optimise their performance and comfort. What set M3TABOLIC apart was the integration of metabolic testing alongside bike fitting—a comprehensive approach that addressed both biomechanical positioning and physiological performance. This dual offering allowed clients to understand not just how their bikes were configured, but also their metabolic efficiency and training zones.

The clinic's standout feature was Greg's extensive experience and specialisation in fitting athletes of varying disciplines and abilities. By combining bike geometry expertise with metabolic analysis, M3TABOLIC provided evidence-based solutions tailored to individual athletes' goals and physiology. This holistic approach helped clients prevent injuries, improve efficiency, and maximise their potential across road cycling, triathlon, and running disciplines.

The business's reputation for excellence is evidenced by the high volume of clients served and the strong demand for services—the clinic maintained a full booking schedule right up until retirement. M3TABOLIC represented a niche, high-expertise service that catered to serious endurance athletes seeking professional optimisation.