Winning Steps Ltd
Business Coaches
Winning Steps Ltd
19a Lower Fold, Stockport
# Winning Steps Ltd
Winning Steps Ltd is a Stockport-based sports and events consultancy led by John Eades, drawing on over 35 years of international experience in sports management, major events, and the third sector. The firm specialises in delivering strategic advisory and operational excellence for organisations navigating complex, high-stakes environments.
The company serves rights holders, bidding and host cities, international venues, event funders, and individual stakeholders within sports and major international events. Their client base reflects deep relationships across Premier League football, multi-sport championships, and community-focused initiatives. A testimonial from Jon Doig OBE, Chief Executive of Team Scotland, underscores Eades' reputation for uniting stakeholders and maintaining composure under pressure.
What distinguishes Winning Steps is the founder's proven track record: experience working alongside Sir Bobby Charlton CBE, C-Suite leadership across major football championships and multi-sport events, and establishment of UK operations for Swiss hospitality firm DAIMANI. This blend of elite sports credentials with entrepreneurial acumen and third-sector commitment sets them apart from generic event management consultancies.
Rather than offering transactional services, Winning Steps focuses on creating lasting legacies for clients. They combine strategic foresight with operational rigour, helping organisations anticipate challenges, integrate partners effectively, and deliver measurable outcomes. Whether guiding bidding cities through feasibility assessments or executing delivery strategies for established events, they bring institutional knowledge and stakeholder credibility that informs every engagement.
Winning Steps Ltd is a Stockport-based sports and events consultancy led by John Eades, drawing on over 35 years of international experience in sports management, major events, and the third sector. The firm specialises in delivering strategic advisory and operational excellence for organisations navigating complex, high-stakes environments.
The company serves rights holders, bidding and host cities, international venues, event funders, and individual stakeholders within sports and major international events. Their client base reflects deep relationships across Premier League football, multi-sport championships, and community-focused initiatives. A testimonial from Jon Doig OBE, Chief Executive of Team Scotland, underscores Eades' reputation for uniting stakeholders and maintaining composure under pressure.
What distinguishes Winning Steps is the founder's proven track record: experience working alongside Sir Bobby Charlton CBE, C-Suite leadership across major football championships and multi-sport events, and establishment of UK operations for Swiss hospitality firm DAIMANI. This blend of elite sports credentials with entrepreneurial acumen and third-sector commitment sets them apart from generic event management consultancies.
Rather than offering transactional services, Winning Steps focuses on creating lasting legacies for clients. They combine strategic foresight with operational rigour, helping organisations anticipate challenges, integrate partners effectively, and deliver measurable outcomes. Whether guiding bidding cities through feasibility assessments or executing delivery strategies for established events, they bring institutional knowledge and stakeholder credibility that informs every engagement.
Services offered
Strategic planning and guidanceOperational planning and readinessEvent delivery managementFeasibility studiesBid preparation and managementContract negotiationOrganisational growth consultingSocial impact and third sector advisory