Mike Sherwood – Aesthetic Business & Marketing Coach
Business Coaches
Mike Sherwood – Aesthetic Business & Marketing Coach
Unit 30, Saint Leonards-on-sea
# Mike Sherwood – Aesthetic Business & Marketing Coach
Mike Sherwood is an award-winning business coach specialising in the medical and aesthetic industry, based in Saint Leonards-on-Sea. With 25 years of general business experience and over a decade of focused expertise in aesthetics, he guides clinic owners and practitioners through every stage of their business journey—from launch to scaling.
He works with a diverse clientele including doctors, nurses, aesthetic practitioners, and pharmacists who are either starting their first practice or seeking to expand existing operations. His clients often struggle with the complexities of running a clinic whilst maintaining clinical excellence, navigating competitive markets, and building sustainable business models that actually deliver the lifestyle they envisioned.
What sets Mike apart is his pragmatic, results-driven approach combined with genuine industry knowledge. Rather than generic business coaching, he understands the specific regulatory, clinical, and marketing challenges unique to aesthetic practices. His track record speaks clearly—he's successfully helped hundreds of practitioners launch clinics, implement growth structures, develop marketing strategies, and create systems that allow their businesses to flourish independently.
The testimonials reveal practitioners appreciating his accessibility, detailed attention to their individualised needs, and ability to transform confusion into actionable clarity. Clients consistently mention gaining confidence, prioritised to-do lists, and practical tips grounded in real industry experience rather than theoretical frameworks.
Mike offers free discovery calls as an entry point, removing barriers for practitioners uncertain whether coaching suits their needs.
Mike Sherwood is an award-winning business coach specialising in the medical and aesthetic industry, based in Saint Leonards-on-Sea. With 25 years of general business experience and over a decade of focused expertise in aesthetics, he guides clinic owners and practitioners through every stage of their business journey—from launch to scaling.
He works with a diverse clientele including doctors, nurses, aesthetic practitioners, and pharmacists who are either starting their first practice or seeking to expand existing operations. His clients often struggle with the complexities of running a clinic whilst maintaining clinical excellence, navigating competitive markets, and building sustainable business models that actually deliver the lifestyle they envisioned.
What sets Mike apart is his pragmatic, results-driven approach combined with genuine industry knowledge. Rather than generic business coaching, he understands the specific regulatory, clinical, and marketing challenges unique to aesthetic practices. His track record speaks clearly—he's successfully helped hundreds of practitioners launch clinics, implement growth structures, develop marketing strategies, and create systems that allow their businesses to flourish independently.
The testimonials reveal practitioners appreciating his accessibility, detailed attention to their individualised needs, and ability to transform confusion into actionable clarity. Clients consistently mention gaining confidence, prioritised to-do lists, and practical tips grounded in real industry experience rather than theoretical frameworks.
Mike offers free discovery calls as an entry point, removing barriers for practitioners uncertain whether coaching suits their needs.
Services offered
Business planning for new aesthetic practicesMarketing strategy and online presence developmentPractice scaling and growth systems1:1 business coachingIndustry-specific mentoringConfidence building for new practitionersBusiness model consultationWebsite and branding guidance