# In2Impact

Impact Stories is an evidence-led strategy, insight and evaluation consultancy based in Richmond, formed through the partnership of Research Stories and In2Impact. The firm specialises in delivering actionable insight and compelling impact-focused narratives through rigorous research, data-driven analysis and evaluation frameworks.

The business serves public and private sector clients internationally, with particular expertise supporting funders, implementers and institutions involved in development assistance, cultural relations, education programmes and soft power initiatives. Their client base includes major organisations such as the British Council, the Department for Education, and international development funders operating across Asia, Africa and the Middle East.

What distinguishes In2Impact is their integrated approach combining world-class research capabilities with sophisticated planning, monitoring, evaluation and learning expertise. Rather than producing generic reports, they translate complex data into compelling stories that demonstrate genuine impact. Their portfolio demonstrates substantive work: evaluating a £30m British Council Cultural Protection Fund, assessing tourism investment potential across remote Nepal, measuring trust-building outcomes in intercultural dialogue programmes, and evaluating prestigious government schemes like the Mandarin Excellence Programme.

The firm's methodology is distinctly rigorous and evidence-focused, moving beyond surface-level analysis to provide clients with insights that genuinely inform strategic decision-making. Their work spans demand assessments, perception studies, programme evaluation and impact measurement—each delivered with analytical depth and narrative clarity that helps stakeholders understand what their investments achieve.