# Kharisma: Brand Expansion and Licensing Specialists

Kharisma is a Reigate-based brand consultancy that helps established businesses unlock growth through sustainable brand expansion. With over 40 years of combined FMCG expertise, the company specialises in stretching brands into new categories whilst protecting brand equity and meeting evolving consumer needs.

The business serves primarily large and mid-sized consumer brands seeking to extend their market presence. Kharisma works with both UK and global brand owners looking to explore new product formats, packaging innovations, usage occasions and category extensions.

What sets Kharisma apart is their deep operational heritage. Founder Matt Burgess brings 20+ years from Unilever, where he led iconic brands including Dove, Vaseline, Marmite and Pot Noodle, whilst also orchestrating major commercial deals and licensing agreements such as the Magnum Chocolate launch. Similarly, Gifting Director Mike Miller headed Unilever's gifting division for six years, transforming it into a market-leading operation across premium personal care and household brands.

Rather than offering generic strategy consulting, Kharisma combines marketing rigour with hands-on commercial execution. They excel at identifying complementary brand extensions, developing licensing partnerships with suitable manufacturers, and translating concepts into 3D product realities. Their gifting expertise is particularly notable—they understand how to create emotionally resonant propositions that delight both givers and recipients whilst driving retail performance.

This combination of strategic thinking, licensing deal-making prowess and practical execution experience makes them distinctly positioned to guide brands through complex expansion initiatives.