AB Tests
Business Coaches
AB Tests
35 Lavant St, Petersfield
# AB Tests - Business Description
AB Tests is a specialist split testing consultancy based in Petersfield that helps businesses unlock the hidden potential of their existing website traffic. Rather than focusing solely on driving more visitors, they take a measurable, data-driven approach to optimising conversion rates through continuous AB testing.
The consultancy serves businesses of all sizes looking to improve their online performance and profitability. Their clients span various sectors, from digital agencies to retail and professional services, all seeking tangible returns on their marketing investments.
What sets AB Tests apart is their commitment to transparency and genuine results. They don't rely on vanity metrics or guesswork. Instead, they combine advanced web analytics with strategic testing to identify what actually works for each client's specific goals. Their in-house copywriting expertise means they can refine messaging alongside technical testing, addressing both the numbers and the narrative.
The team, led by Simon, brings genuine expertise in conversion optimisation and strategic thinking. Client testimonials consistently praise their professionalism, practical recommendations, and measurable improvements delivered within short timeframes. They've established themselves as thought leaders in an industry often clouded by uncertainty and empty promises.
Rather than pushing clients into unnecessary testing, AB Tests focuses on identifying the most impactful opportunities first—the "quick wins" that deliver immediate improvements before embarking on longer-term optimisation strategies.
AB Tests is a specialist split testing consultancy based in Petersfield that helps businesses unlock the hidden potential of their existing website traffic. Rather than focusing solely on driving more visitors, they take a measurable, data-driven approach to optimising conversion rates through continuous AB testing.
The consultancy serves businesses of all sizes looking to improve their online performance and profitability. Their clients span various sectors, from digital agencies to retail and professional services, all seeking tangible returns on their marketing investments.
What sets AB Tests apart is their commitment to transparency and genuine results. They don't rely on vanity metrics or guesswork. Instead, they combine advanced web analytics with strategic testing to identify what actually works for each client's specific goals. Their in-house copywriting expertise means they can refine messaging alongside technical testing, addressing both the numbers and the narrative.
The team, led by Simon, brings genuine expertise in conversion optimisation and strategic thinking. Client testimonials consistently praise their professionalism, practical recommendations, and measurable improvements delivered within short timeframes. They've established themselves as thought leaders in an industry often clouded by uncertainty and empty promises.
Rather than pushing clients into unnecessary testing, AB Tests focuses on identifying the most impactful opportunities first—the "quick wins" that deliver immediate improvements before embarking on longer-term optimisation strategies.
Services offered
Web analytics strategyAB split testingConversion rate optimisationCopywriting and content optimisationTesting roadmap developmentResults measurement and reportingTechnical implementation guidanceROI analysis