# Ruth Badger Consultancy

Ruth Badger Consultancy (RBC) is a specialist consultancy firm based in Manchester that has been delivering expert guidance to the UK holiday park industry since 2009. They work exclusively with owner-led holiday and residential parks seeking sustainable growth and operational improvement.

The consultancy serves park owners and operators who want to enhance profitability across their businesses. Rather than taking a one-size-fits-all approach, RBC focuses on transforming people, practices and processes to drive revenue generation. Their expertise spans reservations management, holiday home sales, food and beverage operations, and overall commercial strategy.

What sets RBC apart is their deep, hands-on understanding of park operations. Every consultant has worked within the industry, bringing real-world experience rather than theoretical knowledge. This insider perspective enables them to identify practical solutions tailored to individual park challenges. Their track record speaks clearly—they've transformed multiple independent groups and delivered significant year-one growth for clients including established names like Searles and Awaze Group.

RBC doesn't just advise; they implement. They work alongside owners to embed lasting change through dedicated mentoring, staff training programmes, performance management systems and strategic planning. The consultancy is associated with HARPA and holds CPD accreditation, demonstrating their commitment to professional standards. Their passion for the industry and genuine interest in park owner success distinguishes them as consultants who truly understand the sector's unique demands and opportunities.