Better Coaching & Training Limited
Business Coaches
Better Coaching & Training Limited
Derwent Ave, Manchester
# Better Coaching & Training Limited
Better Coaching & Training Limited is a Manchester-based coaching and training firm specialising in developing high-performing individuals, teams and organisations. They work across three core areas: leadership development, team effectiveness and commercial excellence.
The business serves organisations seeking to build capability and confidence in their people. Their primary audiences include leaders needing development, sales and marketing teams aiming to improve performance, and organisations looking to strengthen team culture and productivity. They work with clients across sectors including customer experience and commercial functions.
What distinguishes Better is their rejection of generic, surface-level training. Instead, they employ a structured four-step methodology—Discover, Diagnose, Develop, Deliver—rooted in behavioural science and performance psychology. Their approach is customised to meet specific organisational needs rather than applying one-size-fits-all solutions. They focus on creating measurable, lasting impact: their proposition emphasises that "insight becomes action and action creates measurable impact."
The team comprises Nathan Jones, who specialises in leadership excellence and commercial transformation, and Bett, who focuses on client-facing excellence and behavioural change coaching. Both bring accredited expertise and emphasise practical, human-centred approaches grounded in evidence-based methodology.
Their impact claims are substantiated by research: coaching delivers up to 7x ROI, leaders receiving coaching increase strategic planning abilities by 16%, and teams undertaking resilience courses are 39% better equipped at managing stress.
Better Coaching & Training Limited is a Manchester-based coaching and training firm specialising in developing high-performing individuals, teams and organisations. They work across three core areas: leadership development, team effectiveness and commercial excellence.
The business serves organisations seeking to build capability and confidence in their people. Their primary audiences include leaders needing development, sales and marketing teams aiming to improve performance, and organisations looking to strengthen team culture and productivity. They work with clients across sectors including customer experience and commercial functions.
What distinguishes Better is their rejection of generic, surface-level training. Instead, they employ a structured four-step methodology—Discover, Diagnose, Develop, Deliver—rooted in behavioural science and performance psychology. Their approach is customised to meet specific organisational needs rather than applying one-size-fits-all solutions. They focus on creating measurable, lasting impact: their proposition emphasises that "insight becomes action and action creates measurable impact."
The team comprises Nathan Jones, who specialises in leadership excellence and commercial transformation, and Bett, who focuses on client-facing excellence and behavioural change coaching. Both bring accredited expertise and emphasise practical, human-centred approaches grounded in evidence-based methodology.
Their impact claims are substantiated by research: coaching delivers up to 7x ROI, leaders receiving coaching increase strategic planning abilities by 16%, and teams undertaking resilience courses are 39% better equipped at managing stress.
Services offered
Leadership DevelopmentTeam Effectiveness CoachingCommercial Excellence TrainingPerformance CoachingSales and Marketing TrainingResilience and Stress ManagementCustomer Experience DevelopmentOrganisational Transformation