# &Wilder: Brand Strategy and Design Consultancy

&Wilder is a London-based brand strategy and design consultancy founded by award-winning global brand strategist Alison Stegeman. The firm specialises in creating transformative brands that help organisations clarify their identity, articulate their purpose, and achieve sustainable growth.

The consultancy serves a diverse clientele ranging from Fortune 500 companies and mid-sized international organisations to start-ups and charities. Rather than simply redesigning logos, &Wilder takes a holistic approach—uncovering what organisations truly stand for, how they operate distinctively, and why they exist. This strategic depth ensures brands resonate emotionally with audiences and drive meaningful commercial results.

What sets &Wilder apart is its hybrid model: it combines the strategic rigour and global expertise of a major consultancy (Stegeman previously worked at Interbrand, Landor, and Ogilvy) with the personalised, hands-on approach of a boutique agency. The team works as an extension of clients' internal teams, challenging assumptions, demystifying complex branding concepts, and building consensus across leadership.

&Wilder addresses real commercial challenges—from navigating uncertainty about the future to embracing strategic change and defining corporate responsibility. Their collaborative methodology emphasises listening, strategic thinking, bold creativity, and continuous innovation, translating intangible brand concepts into tangible, actionable strategies that drive measurable outcomes and lasting impact.