Think Customer Experience
Business Coaches
Think Customer Experience
Kemp House, London
# Think Customer Experience (ThinkCX)
Think Customer Experience is a specialist customer management consultancy based in London, directed by Peter Lavers. The firm helps organisations systematically improve how they find, engage and satisfy customers across omni-channel environments whilst maintaining cost efficiency.
The consultancy serves B2C, B2B and intermediated organisations seeking to unlock value opportunities in their customer operations. They work with businesses struggling to deliver consistent service quality and struggling to understand their customers' true needs and behaviours.
What distinguishes ThinkCX is its systemic, joined-up approach to customer management. Rather than treating customer interactions as isolated touchpoints, they implement proven best-practice business systems and tools that integrate across the entire customer lifecycle. Peter Lavers brings over thirty years of expertise spanning value proposition development, customer analytics, CRM systems, digital engagement and customer experience measurement. His background includes senior roles at Rolls-Royce and Bentley Motor Cars, followed by leadership positions at QCi and OgilvyOne Worldwide. He is recognised as one of the world's top influencers in customer management disciplines, with extensive cross-sector experience that provides unique perspective on what genuinely works versus what doesn't.
The consultancy emphasises developing customer culture, building trust, and establishing ethical market conduct alongside commercial results. Their approach transforms how organisations think about customer relationships, moving from siloed departmental efforts to integrated, customer-centric strategies that deliver measurable improvements in both satisfaction and operational efficiency.
Think Customer Experience is a specialist customer management consultancy based in London, directed by Peter Lavers. The firm helps organisations systematically improve how they find, engage and satisfy customers across omni-channel environments whilst maintaining cost efficiency.
The consultancy serves B2C, B2B and intermediated organisations seeking to unlock value opportunities in their customer operations. They work with businesses struggling to deliver consistent service quality and struggling to understand their customers' true needs and behaviours.
What distinguishes ThinkCX is its systemic, joined-up approach to customer management. Rather than treating customer interactions as isolated touchpoints, they implement proven best-practice business systems and tools that integrate across the entire customer lifecycle. Peter Lavers brings over thirty years of expertise spanning value proposition development, customer analytics, CRM systems, digital engagement and customer experience measurement. His background includes senior roles at Rolls-Royce and Bentley Motor Cars, followed by leadership positions at QCi and OgilvyOne Worldwide. He is recognised as one of the world's top influencers in customer management disciplines, with extensive cross-sector experience that provides unique perspective on what genuinely works versus what doesn't.
The consultancy emphasises developing customer culture, building trust, and establishing ethical market conduct alongside commercial results. Their approach transforms how organisations think about customer relationships, moving from siloed departmental efforts to integrated, customer-centric strategies that deliver measurable improvements in both satisfaction and operational efficiency.
Services offered
Customer experience strategyValue proposition developmentCRM systems implementationVoice of the customer analysisCustomer culture developmentDigital engagement strategyAccount management consultingCustomer experience measurement and analytics