The Upside
Business Coaches
The Upside
Office 13, London
# The Upside
The Upside is a London-based strategy and innovation consultancy that partners with ambitious businesses to drive growth whilst maintaining positive social impact. Following their acquisition by Sia Partners in March 2025, they now operate as part of a global management consulting group spanning 19 countries.
Rather than traditional consulting, The Upside practices co-creation—working alongside clients as true partners to uncover insights and implement solutions. Their approach uniquely combines cultural intelligence, creative thinking and commercial rigour across three core pillars: culture, creativity and commerce.
The firm serves established enterprises and growth-stage businesses seeking to navigate emerging markets, innovate their business models and build resilient organisations. Their client base includes global names like Google, Adidas, Heineken and Centrica, alongside founders and cultural institutions like Somerset House.
What distinguishes The Upside is their 'frontier-focused' methodology, placing emerging behaviours, new technologies, data ethics and social action at the heart of every engagement. They reject generic strategy in favour of bespoke solutions that address what genuinely matters for each business. Testimonials highlight their ability to work rapidly across diverse challenges whilst remaining responsive to feedback—getting to the heart of critical themes faster than traditional consulting firms.
Their entrepreneurial spirit and B Corp certification underscore a commitment to generating commercial impact alongside positive progress, making them particularly attractive to purpose-driven organisations seeking transformation.
The Upside is a London-based strategy and innovation consultancy that partners with ambitious businesses to drive growth whilst maintaining positive social impact. Following their acquisition by Sia Partners in March 2025, they now operate as part of a global management consulting group spanning 19 countries.
Rather than traditional consulting, The Upside practices co-creation—working alongside clients as true partners to uncover insights and implement solutions. Their approach uniquely combines cultural intelligence, creative thinking and commercial rigour across three core pillars: culture, creativity and commerce.
The firm serves established enterprises and growth-stage businesses seeking to navigate emerging markets, innovate their business models and build resilient organisations. Their client base includes global names like Google, Adidas, Heineken and Centrica, alongside founders and cultural institutions like Somerset House.
What distinguishes The Upside is their 'frontier-focused' methodology, placing emerging behaviours, new technologies, data ethics and social action at the heart of every engagement. They reject generic strategy in favour of bespoke solutions that address what genuinely matters for each business. Testimonials highlight their ability to work rapidly across diverse challenges whilst remaining responsive to feedback—getting to the heart of critical themes faster than traditional consulting firms.
Their entrepreneurial spirit and B Corp certification underscore a commitment to generating commercial impact alongside positive progress, making them particularly attractive to purpose-driven organisations seeking transformation.
Services offered
Consumer and culture mappingMarket and competitor analysisBrand and purpose strategyProduct and service innovationBusiness model innovationData strategy and managementAI systems developmentOrganisational design and change implementation