# Soulful Enterprise

Soulful Enterprise is a London-based research and consulting practice led by strategy consultant Andrew Baughen that challenges businesses to move beyond profit maximisation towards creating genuine, lasting value for people, planet and profit. Based at Bayes Business School and funded by the Templeton Religion Trust, the organisation investigates what distinguishes soul-full companies from soul-less ones—exploring how businesses can generate meaningful impact whilst maintaining commercial success.

The company serves mid-to-large organisations seeking to reconnect their operations with deeper purpose. Rather than impose frameworks, Soulful Enterprise helps teams identify the authentic value they're already generating, often invisible in traditional business metrics. This is particularly valuable for enterprises grappling with employee engagement, organisational culture and stakeholder alignment.

What sets Soulful Enterprise apart is its grounding in rigorous research combined with practical, accessible tools. The WholeValue workshop methodology creates shared language around organisational purpose, enabling teams to articulate how their work contributes beyond financial returns. Meanwhile, Andrew Baughen's published work—including the book *A Life's Work*—provides philosophical underpinning alongside actionable guidance.

The organisation doesn't peddle trendy corporate responsibility rhetoric; instead, it invites genuine reflection on what business is fundamentally for. By framing commercial success as naturally flowing from authentic value creation rather than competing with it, Soulful Enterprise offers companies a refreshingly coherent alternative to the tired profit-versus-purpose debate.