PXP
Business Coaches
PXP
36 Southwark Bridge Rd, London
# PXP: Persuasion by Personality
PXP is a London-based content marketing technology company that combines behavioural science, marketing expertise, and AI-driven copywriting to create personality-tailored content at scale. The platform addresses a fundamental problem in marketing: one-size-fits-all messaging fails because different personalities respond to fundamentally different persuasion approaches.
The business serves B2B enterprises—particularly mid-to-large organisations in financial services, technology, and professional services (clients include PwC, Lloyds, Nutanix)—who need to produce consistent, effective marketing content across multiple channels without relying on subjective creative judgment or invasive data tracking.
What sets PXP apart is its "Persuasion by Personality" methodology. Rather than using third-party cookies and surveillance data, the platform creates genuinely personalised content by adapting messaging to psychological personality types. This approach delivers three competitive advantages: it removes subjectivity from content effectiveness through proven behavioural science; it dramatically accelerates production timelines (projects typically requiring two weeks can be completed in 24 hours); and it operates without privacy-invasive data collection—what clients describe as "personalisation without surveillance."
The platform integrates seamlessly into existing marketing workflows and supports email campaigns, paid advertising, landing pages, blog content, white papers, and social media. By making persuasive content creation faster, easier, and more reliable, PXP fundamentally changes how enterprise marketing teams operate.
PXP is a London-based content marketing technology company that combines behavioural science, marketing expertise, and AI-driven copywriting to create personality-tailored content at scale. The platform addresses a fundamental problem in marketing: one-size-fits-all messaging fails because different personalities respond to fundamentally different persuasion approaches.
The business serves B2B enterprises—particularly mid-to-large organisations in financial services, technology, and professional services (clients include PwC, Lloyds, Nutanix)—who need to produce consistent, effective marketing content across multiple channels without relying on subjective creative judgment or invasive data tracking.
What sets PXP apart is its "Persuasion by Personality" methodology. Rather than using third-party cookies and surveillance data, the platform creates genuinely personalised content by adapting messaging to psychological personality types. This approach delivers three competitive advantages: it removes subjectivity from content effectiveness through proven behavioural science; it dramatically accelerates production timelines (projects typically requiring two weeks can be completed in 24 hours); and it operates without privacy-invasive data collection—what clients describe as "personalisation without surveillance."
The platform integrates seamlessly into existing marketing workflows and supports email campaigns, paid advertising, landing pages, blog content, white papers, and social media. By making persuasive content creation faster, easier, and more reliable, PXP fundamentally changes how enterprise marketing teams operate.
Services offered
Email copywritingAdvertisement content creationLanding page optimisationBlog post generationWhite paper developmentSocial media contentPersonality-based messagingCampaign automation