# Olix Consulting

Olix Consulting is a London-based creative business consultancy specialising in the intersection of strategy and creativity. They work with organisations seeking to understand how creative thinking can directly impact business growth and brand development.

The firm serves mid to large-sized businesses and brands that recognise creativity isn't merely an aesthetic consideration—it's a strategic business tool. Their clients typically struggle with connecting their strategic objectives to creative execution, or need guidance on leveraging creativity as a competitive advantage in crowded markets.

What sets Olix Consulting apart is their focus on pragmatic creativity. Rather than offering generic design or marketing services, they position themselves as strategic advisors who help clients think differently about their business challenges. They bridge the gap between boardroom strategy and creative implementation, ensuring that creative initiatives align with overarching business goals rather than existing in isolation.

Led by Fred Burt, the consultancy takes a personalised approach, indicated by direct contact channels and a commitment to understanding each client's unique context. Their emphasis on "linking strategy and creativity" suggests they don't simply hand over creative outputs—they guide clients through a process of understanding why creative approaches matter to their specific business challenges.

This positioning appeals to business leaders who value creativity but need reassurance that creative investments will deliver measurable business results. Olix Consulting essentially translates creative thinking into business language, making it accessible and valuable to traditionally strategy-focused organisations.