# Novess LTD: Business Description

Novess LTD is a London-based direct sales infrastructure company specialising in the production, marketing and distribution of high-quality beauty and health products. The business operates an integrated end-to-end model that encompasses product development, advertising, order fulfilment and last-mile delivery.

The company serves consumers seeking proven health and beauty solutions, primarily through a direct-to-consumer sales model supported by a network of global call centres. Their target market includes individuals who value product quality and personalised customer interaction.

What distinguishes Novess LTD is their proprietary technology stack. Rather than relying on third-party solutions, they've developed an in-house ERP system for business process automation, a bespoke CRM platform enabling remote call centre operations, and a dedicated delivery application for courier management and order tracking. These integrated systems allow seamless coordination across manufacturing, advertising, fulfilment and logistics.

Their operational model centres on CPA (cost-per-action) marketing strategies that drive customer awareness through quality advertising, followed by engagement via trained sales agents who educate customers on product benefits. Orders are then processed through their own fulfilment centres using cash-on-delivery payment methods.

The company emphasises supply chain optimisation and environmental responsibility, continuously refining logistics to enhance efficiency from order placement through final delivery. This vertically-integrated approach—combining proprietary technology, in-house manufacturing oversight, and managed distribution—enables Novess LTD to maintain quality control and responsiveness throughout the entire customer journey.