# Business Description

MJS Group Consulting Ltd specialises in competitive war gaming – a strategic methodology that goes beyond traditional consulting to prepare businesses for real-world competitive battles. Based in London, the firm serves ambitious companies across multiple industries and geographies that recognise strategy alone is insufficient; execution must anticipate and counter competitor moves.

The core offering combines proprietary war gaming techniques with generative AI to simulate competitor behaviour, market dynamics and strategic responses with unprecedented accuracy. Rather than delivering a polished strategy document, MJS Group works with client teams to adopt competitor personas, predict their likely objectives and actions, then develop counter-strategies that either leverage these moves or neutralise them entirely.

What distinguishes MJS Group is their obsessive focus on competitive advantage through ongoing prediction and pre-emption. Mike Shepherd, the founder, has personally orchestrated over 100 war games across Europe, Asia and the Americas, serving some of the toughest competitive landscapes. The firm emphasises cross-functional alignment – bringing together teams from different departments unified around beating competition, a condition they argue is vital for success and rarely delivered by other consultancies.

Their approach directly addresses a critical insight: competitor activity causes 90% of market share loss, yet most strategic planning ignores this reality. MJS Group bridges this gap, transforming strategy into battle-hardened execution plans grounded in anticipatory competitive thinking and continuous scenario modelling.