# Mindful Reputation

Echo Research is a London-based reputation intelligence firm specialising in research-led advisory for communications and corporate leadership. With over 30 years of experience, they serve global organisations seeking to understand, measure and protect their corporate and brand reputation in increasingly complex operating environments.

The firm works with communications leaders, chief communications officers and board-level executives who need rigorous, evidence-based insights to inform strategic decision-making. Their clients include large corporations navigating reputational risks, organisations building thought leadership positioning, and companies seeking to understand stakeholder perceptions and market sentiment.

What distinguishes Echo Research is their human-led approach combining proprietary research methodology with advanced analysis of media, social and LLM data. Rather than offering generic reputation management, they deliver board-ready insights grounded in quantitative research and qualitative understanding. Their capability spans risk and issues monitoring, stakeholder mapping, influencer analysis, and reputation valuation—treating reputation as a measurable intangible asset with direct business value.

The firm publishes original research including the Britain's Most Admired Companies Study and the UK Reputation Dividend Report, positioning them as thought leaders in how reputation drives organisational resilience and market value. They combine advisory services—including reputation audits, measurement frameworks and professional training—with bespoke research projects tailored to client-specific challenges. This integration of insight, advisory and research gives clients both strategic direction and actionable intelligence.