# Business Description

Leads8 is a London-based B2B marketplace platform that connects businesses with qualified leads across multiple industries. The platform operates a dual-sided marketplace where companies purchase targeted leads whilst affiliates and partners generate and sell leads for commission-based revenue.

The business serves three primary verticals: real estate professionals (realtors, investors, lenders), online business entrepreneurs seeking customer acquisition, and e-commerce retailers. Each segment accesses pre-qualified leads with documented conversion ratios, eliminating wasted sales effort on low-intent prospects.

What distinguishes Leads8 is its integrated technology stack. Beyond the marketplace itself, the platform provides a cloud-based CRM system with built-in payment processing, VoIP telephony and call-centre capabilities—enabling users to manage the entire customer lifecycle without switching platforms. The e-commerce module allows businesses to launch full online storefronts in five minutes without coding, comparable to Aliexpress or eBay.

The affiliate programme incentivises lead generation through tiered commission structures: initial referral payments plus recurring revenue shares whenever referred customers make purchases. This creates sustainable income streams for partners.

Leads8's API-first architecture enables seamless integration with existing websites and systems, positioning it as a flexible alternative to proprietary solutions. The company emphasises data quality over volume, distinguishing serious investors from casual enquiries—a critical advantage in competitive markets where lead accuracy directly impacts conversion rates and ROI.