# JHM Consulting

Live by the SWORD is a London-based copywriting and copy strategy consultancy that specialises in crafting persuasive, strategic messaging for businesses and marketing agencies. They position themselves as word specialists who understand that language shapes perception and drives results.

The firm serves two distinct client segments: direct brands seeking in-house copywriting support, and creative agencies requiring copywriting expertise for client projects. Their approach is consultative rather than transactional—they work collaboratively to understand client briefs before delivering polished copy that meets strict timelines and budgets.

What sets them apart is their portfolio of blue-chip clients spanning technology, finance, retail and communications sectors. They've worked with Google, Microsoft, Adobe, EY, KPMG, Samsung and the Metropolitan Police, demonstrating credibility across B2B, B2C and public sector contexts. This breadth suggests sophistication in translating complex ideas into accessible language across diverse industries.

Their core philosophy—"there's value in choosing the right words"—reflects a strategic positioning beyond commodity copywriting. They market themselves as copy strategists, implying they don't just write, but advise on messaging architecture and brand voice development. The bifurcated service offering (brand vs. agency routes) shows they understand different buying processes and departmental needs, positioning themselves as flexible partners rather than rigid service providers.