Interactive KnowHow Ltd
Business Coaches
Interactive KnowHow Ltd
9, London
# Interactive KnowHow Ltd
Interactive KnowHow Ltd was a London-based consultancy and training firm founded in 2002 by Jemima Gibbons and Alison Linskey. Operating for eight years, the company specialised in digital media strategy, working primarily with television and film production companies during a transformative period for the media industry.
The business served creative sector organisations including Women in Film & TV, BT, Skillset and the UK Film Council, providing expertise as traditional broadcasting evolved into the digital age. Their client base comprised media enterprises navigating the intersection of television, web and emerging interactive technologies.
What distinguished Interactive KnowHow was its prescient positioning at the nexus of digital transformation. Rather than betting on interactive television as the future, the company recognised early that the web would become the dominant medium. This foresight allowed them to guide clients through fundamental shifts in media consumption and production.
Beyond consultancy, the firm engaged in thought leadership, evidenced by founder Jemima Gibbons's 2009 book *Monkeys with Typewriters*, which explored digital and social media's impact on society and business. The company later partnered with Triarchy Press, Cass Business School and the RSA, deepening their focus on social business design and the future of both commerce and society.
The firm closed in 2010 as the founder chose to redirect energy towards writing and social business design consultancy, concluding a pioneering chapter in UK digital media training.
Interactive KnowHow Ltd was a London-based consultancy and training firm founded in 2002 by Jemima Gibbons and Alison Linskey. Operating for eight years, the company specialised in digital media strategy, working primarily with television and film production companies during a transformative period for the media industry.
The business served creative sector organisations including Women in Film & TV, BT, Skillset and the UK Film Council, providing expertise as traditional broadcasting evolved into the digital age. Their client base comprised media enterprises navigating the intersection of television, web and emerging interactive technologies.
What distinguished Interactive KnowHow was its prescient positioning at the nexus of digital transformation. Rather than betting on interactive television as the future, the company recognised early that the web would become the dominant medium. This foresight allowed them to guide clients through fundamental shifts in media consumption and production.
Beyond consultancy, the firm engaged in thought leadership, evidenced by founder Jemima Gibbons's 2009 book *Monkeys with Typewriters*, which explored digital and social media's impact on society and business. The company later partnered with Triarchy Press, Cass Business School and the RSA, deepening their focus on social business design and the future of both commerce and society.
The firm closed in 2010 as the founder chose to redirect energy towards writing and social business design consultancy, concluding a pioneering chapter in UK digital media training.
Services offered
Digital media consultancyTraining for production companiesInteractive technology strategyTelevision industry advisorySocial business designMedia sector workforce developmentDigital transformation guidanceThought leadership and research