# Industry - Brand Strategy & Design Consultancy

Industry is a London-based international brand strategy and design consultancy that specialises in building competitive advantage for corporates, financial institutions and professional services firms. They partner with established organisations seeking to fundamentally transform how they're perceived and positioned in their markets.

The consultancy addresses complex business challenges across multiple dimensions. They guide clients through brand repositioning when market dynamics shift, execute brand refreshes to modernise tired identities, rationalise sprawling brand portfolios to reduce complexity, and enhance customer experience through strategic brand thinking. They also help businesses attract and retain talent through compelling employer branding.

What distinguishes Industry is their focus on tangible business outcomes rather than aesthetic exercises. Their case studies demonstrate sophisticated work: repositioning Tata Steel around green steel and circular economy principles, creating the Nexia professional services alliance brand, and developing the Saudi Industrial Development Fund's corporate identity. These aren't vanity projects—they're strategic interventions that drive measurable business value.

Their methodology combines strategic thinking with sophisticated design execution. Rather than offering generic rebranding services, they operate as true strategic partners, working deeply within client organisations to understand competitive landscapes, stakeholder dynamics and long-term aspirations. They bring particular expertise in the regulated, complex world of financial and professional services where brand positioning carries significant commercial weight.

Industry attracts clients who recognise that brand is not a marketing department function, but a fundamental business asset requiring boardroom-level thinking.