# Impetus

Impetus is a London-based consulting and training firm specialising in organisational culture transformation. They help global corporations build inclusive, sustainable cultures that drive commercial impact and long-term momentum.

The firm works with large multinational organisations—including Pratt & Whitney, eBay, Kraft Heinz and Udemy—to diagnose cultural issues and implement strategic change. Their approach fuses commercial acumen with inclusive workplace practices, addressing the real barriers that prevent organisations from thriving.

Impetus specialises in four core areas: Inclusion & Diversity strategy, Employee Resource Group (ERG) development and leadership, facilitated mentoring programmes that drive career progression and cross-cultural understanding, and Culture/ESG/Sustainability initiatives that authentically embed social responsibility. Rather than generic diversity training, they conduct diagnostic work to understand each organisation's specific challenges, then implement measurable programmes with accountability built in.

What sets them apart is their integrated philosophy—they don't treat culture, inclusion and sustainability as separate boxes to tick. Instead, they position these as interconnected drivers of organisational performance. Their recent report on ERGs and Leadership Impact demonstrates thought leadership in emerging workplace trends. They combine strategic consulting with practical coaching and training delivery, ensuring recommendations translate into genuine behavioural and cultural change.