Elise Maile
Business Coaches
Elise Maile
London EC1V 9EU, London
# Elise Maile - Conversion Rate Optimisation & Personalisation Consultant
Elise Maile is a freelance conversion rate optimisation (CRO) consultant based in London, specialising in helping businesses improve digital performance through systematic testing and personalisation. With over 15 years' digital experience across travel, retail, auction and charity sectors, she guides organisations through the complete optimisation cycle—from UX research and user testing through to test implementation and data analysis.
Rather than relying on assumptions, Elise works with businesses to make evidence-based decisions using both quantitative data (analytics, heatmaps) and qualitative insights (user testing, surveys). This user-centric approach underpins everything she does.
What sets Elise apart is her dual expertise: a coding background combined with strategic thinking means she understands both what users need and what's technically achievable. She builds and quality-assures tests using agile methodology, then translates complex test data into actionable insights for stakeholders.
Beyond client work, Elise actively shares knowledge through published Medium articles on CRO strategy, speaks at industry events, runs workshops and mentors other practitioners. Her transition to freelancing two years ago was deliberate—enabling her to volunteer with local charities whilst expanding her consulting reach across multiple businesses.
She's worked with notable clients including Vision Direct, British Heart Foundation and Auction Technology Group, delivering measurable improvements through strategic testing and personalisation initiatives.
Elise Maile is a freelance conversion rate optimisation (CRO) consultant based in London, specialising in helping businesses improve digital performance through systematic testing and personalisation. With over 15 years' digital experience across travel, retail, auction and charity sectors, she guides organisations through the complete optimisation cycle—from UX research and user testing through to test implementation and data analysis.
Rather than relying on assumptions, Elise works with businesses to make evidence-based decisions using both quantitative data (analytics, heatmaps) and qualitative insights (user testing, surveys). This user-centric approach underpins everything she does.
What sets Elise apart is her dual expertise: a coding background combined with strategic thinking means she understands both what users need and what's technically achievable. She builds and quality-assures tests using agile methodology, then translates complex test data into actionable insights for stakeholders.
Beyond client work, Elise actively shares knowledge through published Medium articles on CRO strategy, speaks at industry events, runs workshops and mentors other practitioners. Her transition to freelancing two years ago was deliberate—enabling her to volunteer with local charities whilst expanding her consulting reach across multiple businesses.
She's worked with notable clients including Vision Direct, British Heart Foundation and Auction Technology Group, delivering measurable improvements through strategic testing and personalisation initiatives.
Services offered
UX research and user testingA/B testing strategy and roadmappingTest build and QAConversion analysis and reportingPersonalisation strategyAnalytics consultingWorkshop facilitationMentoring and knowledge sharing