# Criteria Consulting

Criteria Consulting is a London-based business advisory firm specialising in strategic planning and operational improvement. They deliver expert guidance to organisations across various sectors, helping leaders navigate complex business challenges and optimise performance. Services include market analysis, process optimisation, financial planning support, and organisational restructuring. The consultancy works with both established enterprises and growing companies, providing tailored solutions grounded in data-driven insights. Their experienced team combines deep industry knowledge with practical problem-solving to drive measurable results and sustainable growth for their clients.