CRAFT
Business Coaches
CRAFT
Level 33, London
# CRAFT
CRAFT is an award-winning strategic insight agency based in London specialising in understanding audiences, culture and behaviour. They work with major media, entertainment, sports and public sector organisations to uncover deep consumer insights that drive strategic decision-making.
Their client roster demonstrates their reach and credibility across the UK's most prestigious institutions—BBC Studios, Channel 4, ITV, The Guardian, Disney, Warner Bros, the England Cricket Board, The FA, and government bodies including the Cabinet Office. They've also partnered with cultural institutions like the Reuters Institute and sports properties including the Women's Super League and The Hundred.
CRAFT distinguishes itself through rigorous research methodologies combined with cultural fluency. Rather than offering generic market research, they deliver strategically-focused insights that connect audience behaviour to real-world outcomes. Their award-winning work—including AMRA recognition—reflects their ability to identify meaningful patterns in how people engage with media, sports and brands.
The agency appears particularly strong in the media and entertainment sectors, where understanding audience composition, preferences and behaviour is critical. Their work spans quantitative research, audience analysis, cultural insight and strategic recommendations that help organisations make informed decisions about content, positioning and audience engagement.
CRAFT is an award-winning strategic insight agency based in London specialising in understanding audiences, culture and behaviour. They work with major media, entertainment, sports and public sector organisations to uncover deep consumer insights that drive strategic decision-making.
Their client roster demonstrates their reach and credibility across the UK's most prestigious institutions—BBC Studios, Channel 4, ITV, The Guardian, Disney, Warner Bros, the England Cricket Board, The FA, and government bodies including the Cabinet Office. They've also partnered with cultural institutions like the Reuters Institute and sports properties including the Women's Super League and The Hundred.
CRAFT distinguishes itself through rigorous research methodologies combined with cultural fluency. Rather than offering generic market research, they deliver strategically-focused insights that connect audience behaviour to real-world outcomes. Their award-winning work—including AMRA recognition—reflects their ability to identify meaningful patterns in how people engage with media, sports and brands.
The agency appears particularly strong in the media and entertainment sectors, where understanding audience composition, preferences and behaviour is critical. Their work spans quantitative research, audience analysis, cultural insight and strategic recommendations that help organisations make informed decisions about content, positioning and audience engagement.
Services offered
Audience researchStrategic insightConsumer behaviour analysisMedia researchCultural insightAudience segmentationData analysisStrategic recommendations