# CPGS Consulting: Business Description

CPGS Consulting is a London-based strategy firm specialising exclusively in the consumer packaged goods (CPG) industry. They work with established brands, emerging companies, and investment firms seeking to accelerate growth and navigate market complexities.

The firm distinguishes itself through deep sector specialisation rather than generalist consulting. Their approach combines rigorous analytical frameworks with practical, implementable strategies. They excel at translating complex market dynamics into clear commercial priorities, moving beyond traditional consulting by emphasising true partnership and efficiency. This is particularly valuable in the CPG space, where success hinges on understanding intricate consumer behaviour, retail channel dynamics, and competitive positioning simultaneously.

Their work spans the entire growth value chain—from identifying high-potential market opportunities and understanding consumer segments, to designing go-to-market strategies and optimising pricing architecture. They're equally comfortable evaluating portfolio performance, restructuring operating models, or assessing acquisition targets through commercial due diligence.

What sets them apart is their sector focus and practical orientation. Rather than broad strategy consulting, they concentrate their expertise on CPG-specific challenges: category growth drivers, channel prioritisation, trade investment efficiency, and new business models in digital channels. Their workshop-based approach ensures stakeholder alignment and ownership, critical for successful implementation.

They serve brand leaders driving organic growth, portfolio companies seeking operational improvement, and investors conducting pre-acquisition analysis. Their London base serves UK and European CPG markets.