Citrus Tree Consultants
Business Coaches
Citrus Tree Consultants
41 Luke St, London
# Citrus Tree Consultants
Citrus Tree Consultants is a London-based international business development firm specialising in helping UK and USA companies establish themselves in new markets across the Northern Hemisphere, with particular expertise in the USA, New Zealand, and broader EMEA regions.
The firm works exclusively with growth-focused organisations seeking to expand internationally, particularly within food and beverage, professional services, IT, and medical sectors. Their clients are typically companies with innovative offerings or disruptive technology that need more than strategic planning—they need on-the-ground execution and local market connections.
What sets Citrus Tree Consultants apart is their refusal to simply hand over glossy strategy documents and disappear. Instead, they embed themselves in the implementation process, closing the critical gap between international strategy and actual sales results. Rather than generic consulting platitudes, they operate on the principle that "people work with people"—their consultants establish authentic relationships and networks on the ground that clients can leverage long-term.
The firm explicitly understands the entrepreneurial journey, acknowledging the "blood, sweat and tears" required to build a business, and positions itself as a hands-on partner rather than distant advisor. Their approach combines strategic articulation delivered in "plain English" with pragmatic sales task translation and direct market representation.
They've built particular credibility around post-Brexit UK export opportunities and recognise that having dedicated representation in target markets is essential to avoid costly missteps and accelerate market entry success.
Citrus Tree Consultants is a London-based international business development firm specialising in helping UK and USA companies establish themselves in new markets across the Northern Hemisphere, with particular expertise in the USA, New Zealand, and broader EMEA regions.
The firm works exclusively with growth-focused organisations seeking to expand internationally, particularly within food and beverage, professional services, IT, and medical sectors. Their clients are typically companies with innovative offerings or disruptive technology that need more than strategic planning—they need on-the-ground execution and local market connections.
What sets Citrus Tree Consultants apart is their refusal to simply hand over glossy strategy documents and disappear. Instead, they embed themselves in the implementation process, closing the critical gap between international strategy and actual sales results. Rather than generic consulting platitudes, they operate on the principle that "people work with people"—their consultants establish authentic relationships and networks on the ground that clients can leverage long-term.
The firm explicitly understands the entrepreneurial journey, acknowledging the "blood, sweat and tears" required to build a business, and positions itself as a hands-on partner rather than distant advisor. Their approach combines strategic articulation delivered in "plain English" with pragmatic sales task translation and direct market representation.
They've built particular credibility around post-Brexit UK export opportunities and recognise that having dedicated representation in target markets is essential to avoid costly missteps and accelerate market entry success.
Services offered
USA export strategy and market entryNew Zealand food and beverage export supportUK market representation post-BrexitProfessional and IT services placement in New ZealandEMEA international representationStrategy and sales alignmentLocal business connection facilitationMedical market specialisation and advisory