Africa Practice
Business Coaches
Africa Practice
2a, London
# Africa Practice
Africa Practice is a London-based mission-led advocacy and innovation practice that rewrites the rules of African business and development. They combine deep local contextual understanding with systems-level action to build markets and economic systems that align commercial success with inclusive growth across the continent.
The firm serves corporations, governments, and development organisations seeking to operate effectively in African markets whilst contributing to sustainable development. Their clients range from multinational enterprises to national governments navigating complex policy, regulatory, and market landscapes.
What distinguishes Africa Practice is their multidisciplinary, cross-border team of risk analysts, development economists, policy experts, systems thinkers, and storytellers who approach challenges holistically. Rather than offering generic consulting, they identify systemic barriers—policy obstacles, market gaps, and narrative misalignments—and catalyse interventions that create cascading positive impact. Their B-Corp certification demonstrates commitment to balancing profit with purpose.
Their track record speaks clearly: they've secured seven operating licences catalysing 10,000 jobs, unlocked $1.1 billion in African investments, supported $10 billion in digital startup growth through continental policy drafting, and facilitated national dialogues protecting 31 million citizens' rights. They maintain pan-continental presence with offices across Africa, enabling genuinely local expertise rather than distant advisory work.
Their recent acquisition of Brink reflects their expanding capability to shape narratives and markets simultaneously—addressing not just what policies exist, but how they're understood and adopted.
Africa Practice is a London-based mission-led advocacy and innovation practice that rewrites the rules of African business and development. They combine deep local contextual understanding with systems-level action to build markets and economic systems that align commercial success with inclusive growth across the continent.
The firm serves corporations, governments, and development organisations seeking to operate effectively in African markets whilst contributing to sustainable development. Their clients range from multinational enterprises to national governments navigating complex policy, regulatory, and market landscapes.
What distinguishes Africa Practice is their multidisciplinary, cross-border team of risk analysts, development economists, policy experts, systems thinkers, and storytellers who approach challenges holistically. Rather than offering generic consulting, they identify systemic barriers—policy obstacles, market gaps, and narrative misalignments—and catalyse interventions that create cascading positive impact. Their B-Corp certification demonstrates commitment to balancing profit with purpose.
Their track record speaks clearly: they've secured seven operating licences catalysing 10,000 jobs, unlocked $1.1 billion in African investments, supported $10 billion in digital startup growth through continental policy drafting, and facilitated national dialogues protecting 31 million citizens' rights. They maintain pan-continental presence with offices across Africa, enabling genuinely local expertise rather than distant advisory work.
Their recent acquisition of Brink reflects their expanding capability to shape narratives and markets simultaneously—addressing not just what policies exist, but how they're understood and adopted.
Services offered
Policy advocacy and reformMarket system designNarrative strategy and communicationsInvestment mobilisation and due diligenceDigital economy policy developmentData ecosystem designRegulatory licensing supportImpact catalysis and systems thinking