# KINESSO: Performance Marketing at Scale

KINESSO is a Leeds-based performance marketing agency powering IPG Mediabrands and direct clients across the UK and Ireland. With 750 specialists managing £500m in digital ad spend, they operate as a comprehensive performance engine rather than a traditional agency.

The business serves enterprise brands and mid-market companies navigating complex digital landscapes where algorithmic commoditisation and channel fragmentation create strategic challenges. Their clients range from retail and ecommerce businesses to B2B enterprises seeking sustainable growth through data-driven performance marketing.

What distinguishes KINESSO is their full-funnel, journey-based approach combining five integrated capabilities: Consulting, Data & Tech, Media, Experience, and Content. Rather than siloed services, they orchestrate coordinated strategies across all customer touchpoints. Their award-winning methodology—named UK Performance Marketing Agency 2025 by PMAwards—emphasises systematic experimentation backed by industry-leading talent and proprietary technology.

They've positioned themselves at the intersection of seismic industry shifts: automation, AI services, first-party data strategies, and retail media networks. Their "future-proofed" data and tech solutions enable compliant, optimised performance across channels whilst their deep analytical capabilities translate complex MarTech ecosystems into actionable intelligence. This combination of scale, specialisation, and strategic sophistication allows them to deliver measurable business outcomes where competitors struggle.