# Mercatus Consulting

Mercatus Consulting is a business coaching and advisory firm based in Kingston upon Thames that helps small business owners navigate the challenges of entrepreneurship and build sustainable, profitable enterprises. With approximately 60% of UK businesses failing within their first three years, Mercatus positions itself as a partner committed to ensuring its clients beat these odds.

The firm serves small business owners who are struggling with long hours, high pressure and uncertain outcomes. Rather than offering generic solutions, Mercatus takes a deeply personalised approach, working collaboratively to identify what makes each business unique and valuable. They help owners understand their most valued customers, recognise competitive advantages, and develop strategic plans that balance business growth with personal aspirations.

What sets Mercatus apart is their commitment to ongoing partnership. They don't simply deliver advice and disappear; instead, they stay engaged throughout the implementation journey, providing continuous support and coaching. Their methodology combines in-depth business analysis with customised strategy design and one-on-one coaching tailored to each client's specific circumstances and goals.

The team, led by Paul Shaw, brings industry expertise combined with a genuine understanding of the pressures small business owners face. Their holistic approach addresses not just financial performance but also work-life balance and long-term sustainability, recognising that successful businesses must serve both the owner's professional and personal objectives.