Follow the Consumer
Business Coaches
Follow the Consumer
109b Richmond Rd, Kingston upon Thames
# Follow the Consumer
Follow the Consumer is a Kingston upon Thames-based delivery-first consultancy specialising in eCommerce, digital transformation and consumer experience. Founded by Lucy Freeland, the company bridges the gap between ambitious businesses seeking expertise and exceptional global talent looking for meaningful work.
The consultancy operates a dual-sided marketplace model. For consultants, it generates high-calibre projects aligned with their expertise and availability whilst expanding their client portfolios. For clients, it sources curated international talent to tackle strategic questions and drive sustainable business transformation.
What distinguishes Follow the Consumer is its holistic philosophy: eCommerce is treated as a complete business model requiring integrated expertise across operations, marketing, sales, finance and customer experience. Rather than offering siloed solutions, the firm delivers end-to-end project support from initial scoping through full implementation.
Lucy's background spanning six countries and a decade in multinational FMCG provides credibility across shopper behaviour, category management, and digital strategy. Her consultancy approach emphasises agility, results-driven delivery, and genuine consumer-centric thinking—rejecting conventional wisdom in favour of authentic market transformation.
The business appeals to growth-focused organisations needing specialist digital expertise without permanent headcount, whilst attracting seasoned professionals seeking portfolio expansion and project variety. By championing boundary-pushing solutions rooted in consumer insight, Follow the Consumer positions itself as a disruptive force in digital consultancy.
Follow the Consumer is a Kingston upon Thames-based delivery-first consultancy specialising in eCommerce, digital transformation and consumer experience. Founded by Lucy Freeland, the company bridges the gap between ambitious businesses seeking expertise and exceptional global talent looking for meaningful work.
The consultancy operates a dual-sided marketplace model. For consultants, it generates high-calibre projects aligned with their expertise and availability whilst expanding their client portfolios. For clients, it sources curated international talent to tackle strategic questions and drive sustainable business transformation.
What distinguishes Follow the Consumer is its holistic philosophy: eCommerce is treated as a complete business model requiring integrated expertise across operations, marketing, sales, finance and customer experience. Rather than offering siloed solutions, the firm delivers end-to-end project support from initial scoping through full implementation.
Lucy's background spanning six countries and a decade in multinational FMCG provides credibility across shopper behaviour, category management, and digital strategy. Her consultancy approach emphasises agility, results-driven delivery, and genuine consumer-centric thinking—rejecting conventional wisdom in favour of authentic market transformation.
The business appeals to growth-focused organisations needing specialist digital expertise without permanent headcount, whilst attracting seasoned professionals seeking portfolio expansion and project variety. By championing boundary-pushing solutions rooted in consumer insight, Follow the Consumer positions itself as a disruptive force in digital consultancy.
Services offered
eCommerce strategyDigital transformationConsumer experience optimisationProject delivery and implementationConsultant placement and talent curationBusiness model transformationOperations and supply chain consultingMarketing and sales alignment