RARE Business Ltd
Business Coaches
RARE Business Ltd
91 Lansdowne Pl, Hove
# RARE Business Ltd
RARE Business Ltd is a customer experience and marketing strategy consultancy based in Hove that helps organisations navigate disruption through thought leadership and practical insights. Led by Adrian Swinscoe, the firm specialises in advising businesses on customer-centric transformation, particularly at the intersection of culture, technology and customer strategy.
The business serves mid-to-large organisations struggling to balance AI implementation with genuine cultural change. Rather than offering quick-fix technological solutions, RARE focuses on the foundational work—leadership alignment, organisational culture and strategic reimagination—that makes digital transformation actually stick. Their content demonstrates expertise in social listening ethics, storytelling strategy, CX programme design and navigating VUCA (volatility, uncertainty, complexity, ambiguity) environments.
What sets RARE apart is their refusal to accept surface-level solutions. They've publicly questioned whether the marketing industry is willing to examine its own practices around social surveillance, and they emphasise that culture must precede technology adoption. Their podcast-driven approach and regular publication of in-depth interviews with industry leaders positions them as trusted advisors rather than transactional vendors. They serve organisations ready to challenge conventional wisdom and commit to genuine customer-centric transformation rather than those seeking quick wins or bolted-on AI implementations.
RARE Business Ltd is a customer experience and marketing strategy consultancy based in Hove that helps organisations navigate disruption through thought leadership and practical insights. Led by Adrian Swinscoe, the firm specialises in advising businesses on customer-centric transformation, particularly at the intersection of culture, technology and customer strategy.
The business serves mid-to-large organisations struggling to balance AI implementation with genuine cultural change. Rather than offering quick-fix technological solutions, RARE focuses on the foundational work—leadership alignment, organisational culture and strategic reimagination—that makes digital transformation actually stick. Their content demonstrates expertise in social listening ethics, storytelling strategy, CX programme design and navigating VUCA (volatility, uncertainty, complexity, ambiguity) environments.
What sets RARE apart is their refusal to accept surface-level solutions. They've publicly questioned whether the marketing industry is willing to examine its own practices around social surveillance, and they emphasise that culture must precede technology adoption. Their podcast-driven approach and regular publication of in-depth interviews with industry leaders positions them as trusted advisors rather than transactional vendors. They serve organisations ready to challenge conventional wisdom and commit to genuine customer-centric transformation rather than those seeking quick wins or bolted-on AI implementations.
Services offered
Customer experience strategyLeadership alignment workshopsOrganisational culture auditsAI implementation strategyCX podcast productionThought leadership content creationCustomer-centric transformation programmesStrategic storytelling advisory