Sonnet Advisors
Business Coaches
Sonnet Advisors
143 Station Rd, Hampton
# Sonnet Advisors
Sonnet Advisors is a business advisory firm founded by Craig Miller, helping growth-stage business owners unlock value through strategic transformation and exit planning. Based in Hampton, the firm works with founders and executives across small to mid-sized companies to streamline operations, enhance profitability and prepare for successful acquisitions.
The firm specialises in bridging the gap between where businesses currently operate and where buyers expect them to be. Craig brings 26 years of C-suite and M&A experience from roles at Microsoft, JP Morgan and Adecco, combined with a Harvard MBA and McGill Engineering degree. This international pedigree—working across Europe, North America and 12 countries—informs a practical, results-driven approach.
What sets Sonnet Advisors apart is their focus on modern business challenges. Rather than generic consulting, they integrate AI and automation into operational strategy, recognising that technology implementation is now central to business valuation. Their Scale Masterclass specifically addresses operational efficiency and AI integration, whilst their Exit Planning service creates acquisition roadmaps rather than theoretical frameworks.
The advisory approach combines three pillars: business coaching for strategic direction, practical execution guidance, and technology automation to improve workflows and customer experience. With 48 companies advised and $500M+ in value unlocked through transformations and exits, their track record reflects real commercial outcomes rather than consulting hours billed.
Sonnet Advisors is a business advisory firm founded by Craig Miller, helping growth-stage business owners unlock value through strategic transformation and exit planning. Based in Hampton, the firm works with founders and executives across small to mid-sized companies to streamline operations, enhance profitability and prepare for successful acquisitions.
The firm specialises in bridging the gap between where businesses currently operate and where buyers expect them to be. Craig brings 26 years of C-suite and M&A experience from roles at Microsoft, JP Morgan and Adecco, combined with a Harvard MBA and McGill Engineering degree. This international pedigree—working across Europe, North America and 12 countries—informs a practical, results-driven approach.
What sets Sonnet Advisors apart is their focus on modern business challenges. Rather than generic consulting, they integrate AI and automation into operational strategy, recognising that technology implementation is now central to business valuation. Their Scale Masterclass specifically addresses operational efficiency and AI integration, whilst their Exit Planning service creates acquisition roadmaps rather than theoretical frameworks.
The advisory approach combines three pillars: business coaching for strategic direction, practical execution guidance, and technology automation to improve workflows and customer experience. With 48 companies advised and $500M+ in value unlocked through transformations and exits, their track record reflects real commercial outcomes rather than consulting hours billed.
Services offered
Business coaching and advisoryStrategy development and executionScale MasterclassExit planning and acquisition preparationTechnology automation and AI integrationChatbot implementationCross-border advisoryLeadership support