# Association for Interactive Media & Entertainment (AIME)

AIME represents professionals and companies across gaming, digital media, and interactive entertainment sectors in the UK. Based in Farnham, the association provides industry advocacy, networking opportunities, and business support for developers, publishers, and creative studios. Members benefit from policy representation, industry events, and collaborative initiatives that advance the interactive entertainment sector. AIME facilitates connections between established companies and emerging talent, whilst championing innovation and best practices within gaming and digital media. The organisation addresses regulatory matters affecting the industry and promotes UK creative excellence internationally.