# Release Technologies Ltd

Release Technologies is an Edinburgh-based software company specialising in business planning and forecasting solutions for consumer goods companies. Their flagship product, Fox, is a modular planning application that integrates Customer Relationship Management (CRM) and Business Intelligence (BI) capabilities to streamline strategic business planning and execution.

The company primarily serves large consumer goods manufacturers and distributors who need to coordinate complex sales forecasting, trade promotion management and spend analysis across multiple accounts and retailers. Fox is specifically designed for companies managing intricate P+L structures across markets, accounts and individual retail locations.

What distinguishes Release Technologies is their pragmatic approach to implementation. Rather than requiring expensive system overhauls, Fox integrates seamlessly with existing infrastructure, eliminating spreadsheet-based planning whilst connecting to current systems and external data sources like IRI and AC Nielsen. This minimises disruption and IT resource requirements. The solution can be operational within weeks without requiring capital expenditure, thanks to their flexible leasing model.

The platform delivers a unified dataset across the entire organisation, enabling collaborative planning at both strategic and granular detail levels. By consolidating scattered data into a single repository for plans, forecasts and sales information, Fox empowers teams to access consistent figures and work cohesively towards shared business objectives. The emphasis on intuitive design and ease of use, combined with sophisticated analytical capability, positions it as a preferred choice amongst leading global consumer goods enterprises.