# Cas Millar Consulting

Cas Millar Consulting is a rural tourism and agritourism business development consultancy based in Dundee, Scotland. Founded by an award-winning tourism entrepreneur, the firm specialises in helping rural and agricultural businesses develop viable tourism enterprises.

Operating from Balkello Farm in Auchterhouse, Cas Millar works directly alongside clients to build sustainable tourism ventures. Rather than offering theoretical advice from a distance, the consultant actively demonstrates practical application of business development strategies, literally "walking the walk" with clients. This hands-on approach means recommendations are grounded in real-world experience and current best practice.

The consultancy serves rural property owners, farmers and hospitality entrepreneurs looking to diversify income streams through tourism. This includes those seeking to establish farm stays, experiential activities, rural attractions or hospitality offerings. Clients typically lack prior tourism experience and need expert guidance navigating business planning, visitor experience design, marketing and operational setup.

What sets Cas Millar apart is the combination of proven entrepreneurial success in the tourism sector with intimate knowledge of rural Scotland's landscape and communities. The consultant understands both the opportunities and constraints of rural business, from seasonal visitor patterns to infrastructure limitations. This localised expertise, paired with a consultative rather than prescriptive approach, makes the service particularly valuable for agricultural businesses seeking authentic tourism diversification rather than generic franchise models.