# easyGroup - Croydon

easyGroup operates eazi®, a branded merchandise division within the easy® family of brands, operating from their Croydon headquarters at easyLand. The business specialises in creating and distributing promotional products and branded merchandise to customers and corporate clients.

Their primary offering centres on affordable, practical branded items featuring the distinctive eazi® design—characterised by bold black barrels with orange accents. The company serves businesses seeking cost-effective promotional merchandise solutions, as well as individual customers interested in branded products. Their target market includes companies wanting to boost brand visibility through giveaways and corporate gifts, particularly those valuing accessibility and minimal outlay.

What sets easyGroup apart is their unconventional promotional strategy: they offer free branded pens to customers who simply cover postage costs, removing the financial barrier to acquiring branded merchandise. This approach drives engagement and expands brand reach whilst building customer loyalty. Their pricing structure across merchandise is remarkably consistent at 25p per item, making bulk purchases economically attractive for businesses.

Located within the easyLand Croydon facility—which also houses easyHotel—the business benefits from integrated operations within the broader easy® ecosystem. This positioning allows them to leverage the parent company's infrastructure and customer base whilst maintaining their distinct focus on affordable branded solutions.