# Apprise Consulting Ltd

Established in 2003, Apprise Consulting is an independent supply chain and logistics consultancy based in Cromer that specialises in helping organisations optimise their warehouse and freight operations. The firm combines strategic thinking with deep operational expertise to deliver tangible efficiencies and cost savings.

The company serves a diverse client base spanning manufacturing, retail, distribution, healthcare and education—including names such as Bridgestone, NHS, Tarmac and the University of Warwick. Their approach centres on understanding each client's unique operational challenges, from project inception through to full implementation.

Apprise offers four core service lines: logistics consulting, warehouse operations improvement, logistics training and expert witness services. Their consultancy tackles warehouse design, freight transport optimisation, process improvement and logistics software selection. They deliver accredited warehouse management courses and provide strategic guidance on outsourcing decisions and performance benchmarking.

What sets Apprise apart is their rare combination of hands-on supply chain experience with formal training credentials and published expertise. They've authored the Warehouse Management Book and The Logistics Outsourcing Handbook, establishing thought leadership in their field. Their team holds professional qualifications recognised across the industry, and they provide expert witness services—a specialist offering unavailable from many competitors.

Rather than offering one-size-fits-all solutions, Apprise applies strategic thinking to each engagement, ensuring recommendations align with business objectives and deliver measurable results.