Point Four One
Business Coaches
Point Four One
4, Coventry
# Point Four One: Sports Consultancy
Point Four One is a Coventry-based sports consultancy founded in 2007, delivering specialist advisory services to organisations across commercial, educational, public and not-for-profit sectors. The firm is built on the substantial expertise of its principals, David Moorcroft and Rob Borthwick, who collectively bring over 50 years of experience working in sport.
The consultancy tackles complex strategic challenges that require industry knowledge and established networks. They guide clients through sports event bids and planning, commercial and sponsorship strategy development, facility planning and feasibility assessments, organisational governance modernisation, and sports development initiatives. Additional support includes leadership development workshops, funding application preparation, and strategic business planning.
What distinguishes Point Four One is their pragmatic approach and commitment to genuine added value. Rather than recycling generic solutions, they leverage their deep industry contacts and knowledge to deliver outcomes tailored to each client's specific objectives. They work deliberately with clients upfront to establish clear, unambiguous goals and maintain transparent, jargon-free communication throughout engagements. This emphasis on building rapport and trust underpins their consulting relationships.
The firm operates with substantial Professional Indemnity insurance and can mobilise specialist associates in complementary disciplines—including sports architecture, project procurement, branding and marketing—to supplement their core team when projects require broader technical expertise. This positioned them to serve clients seeking experienced, connected advisors who understand the nuances of the sports sector and deliver measurable strategic outcomes.
Point Four One is a Coventry-based sports consultancy founded in 2007, delivering specialist advisory services to organisations across commercial, educational, public and not-for-profit sectors. The firm is built on the substantial expertise of its principals, David Moorcroft and Rob Borthwick, who collectively bring over 50 years of experience working in sport.
The consultancy tackles complex strategic challenges that require industry knowledge and established networks. They guide clients through sports event bids and planning, commercial and sponsorship strategy development, facility planning and feasibility assessments, organisational governance modernisation, and sports development initiatives. Additional support includes leadership development workshops, funding application preparation, and strategic business planning.
What distinguishes Point Four One is their pragmatic approach and commitment to genuine added value. Rather than recycling generic solutions, they leverage their deep industry contacts and knowledge to deliver outcomes tailored to each client's specific objectives. They work deliberately with clients upfront to establish clear, unambiguous goals and maintain transparent, jargon-free communication throughout engagements. This emphasis on building rapport and trust underpins their consulting relationships.
The firm operates with substantial Professional Indemnity insurance and can mobilise specialist associates in complementary disciplines—including sports architecture, project procurement, branding and marketing—to supplement their core team when projects require broader technical expertise. This positioned them to serve clients seeking experienced, connected advisors who understand the nuances of the sports sector and deliver measurable strategic outcomes.
Services offered
Sports event bidding and planningCommercial and sponsorship strategyFacility development planning and feasibility studiesStrategic and business planningOrganisational and governance modernisationSports development planningFunding applications and documentationLeadership development workshops