2way Consulting
Business Coaches
2way Consulting
6 Valley Rd, Cheadle
# 2way Consulting
2way Consulting is a Manchester-based management consultancy founded in 2008, specialising in high-level strategic and operational support for healthcare professionals, SMEs, and private practices. Operating from Cheadle, the firm combines practical expertise with focused execution to deliver tangible business results.
The consultancy serves private surgical practices, limited companies, partnerships, and organisations seeking to strengthen their leadership and operational performance. Their client base spans healthcare, FMCG, pharmaceuticals, and retail sectors, reflecting decades of accumulated sector experience.
What distinguishes 2way Consulting is their integrated approach, bringing together three distinct expert streams. Elliot Browne provides strategic management and organisational development, with particular strength in healthcare sector restructuring and governance frameworks. Mike Wyatt contributes three decades of creative and marketing expertise, having worked with major brands including Kellogg's, Manchester United, and AstraZeneca. David Howcroft brings MBE-recognised leadership development experience, having managed organisations with thousands of staff across multiple locations.
Rather than offering generic solutions, 2way Consulting designs bespoke packages addressing specific business challenges. Their methodology encompasses performance improvement programmes, lean processes, and EFQM frameworks. The team emphasises mentoring, coaching, and developing interpersonal capability alongside structural change—recognising that sustainable improvement requires both systems redesign and people development. This combination of strategic thinking, creative problem-solving, and hands-on leadership development creates a consultancy that genuinely understands business complexity across sectors.
2way Consulting is a Manchester-based management consultancy founded in 2008, specialising in high-level strategic and operational support for healthcare professionals, SMEs, and private practices. Operating from Cheadle, the firm combines practical expertise with focused execution to deliver tangible business results.
The consultancy serves private surgical practices, limited companies, partnerships, and organisations seeking to strengthen their leadership and operational performance. Their client base spans healthcare, FMCG, pharmaceuticals, and retail sectors, reflecting decades of accumulated sector experience.
What distinguishes 2way Consulting is their integrated approach, bringing together three distinct expert streams. Elliot Browne provides strategic management and organisational development, with particular strength in healthcare sector restructuring and governance frameworks. Mike Wyatt contributes three decades of creative and marketing expertise, having worked with major brands including Kellogg's, Manchester United, and AstraZeneca. David Howcroft brings MBE-recognised leadership development experience, having managed organisations with thousands of staff across multiple locations.
Rather than offering generic solutions, 2way Consulting designs bespoke packages addressing specific business challenges. Their methodology encompasses performance improvement programmes, lean processes, and EFQM frameworks. The team emphasises mentoring, coaching, and developing interpersonal capability alongside structural change—recognising that sustainable improvement requires both systems redesign and people development. This combination of strategic thinking, creative problem-solving, and hands-on leadership development creates a consultancy that genuinely understands business complexity across sectors.
Services offered
Strategic management consultingOrganisational restructuringHealthcare practice developmentFinancial management supportMarketing optimisationLeadership and management trainingPerformance improvement programmesGovernance and compliance frameworks