LightningBug
Business Coaches
LightningBug
Telecom House, Brighton
# LightningBug
LightningBug is an independent B2B marketing consultancy based in Brighton, led by Julia Burns, a marketer with two decades of experience in the tech and professional services sectors. The business specialises in translating complex expertise into compelling brand narratives that drive meaningful relationships between organisations and their decision-maker audiences.
Julia works with marketing leaders and in-house teams to develop integrated strategies that move beyond surface-level campaigns. Her approach combines rigorous strategic thinking with hands-on creative execution—a rare combination that clients consistently highlight. She develops content strategies, messaging frameworks and tone of voice guidelines that align with business objectives, then brings these to life through thought leadership, campaigns, and creative assets.
What distinguishes LightningBug is the fusion of strategic depth with practical delivery. Rather than handing off strategy to separate creative teams, Julia oversees conception through execution, ensuring coherence and impact. She combines data-driven insights with narrative craft, whether developing white papers and reports, conducting interview series, or coaching sales teams on storytelling and messaging.
The business also excels at internal-facing work often overlooked by generalist agencies: board-level communications, sales enablement, and copywriting training that helps teams authentically represent their organisation's voice.
Clients praise her rare ability to balance visionary thinking with commercial common sense, making her invaluable for organisations serious about using content as a strategic asset rather than a marketing checkbox.
LightningBug is an independent B2B marketing consultancy based in Brighton, led by Julia Burns, a marketer with two decades of experience in the tech and professional services sectors. The business specialises in translating complex expertise into compelling brand narratives that drive meaningful relationships between organisations and their decision-maker audiences.
Julia works with marketing leaders and in-house teams to develop integrated strategies that move beyond surface-level campaigns. Her approach combines rigorous strategic thinking with hands-on creative execution—a rare combination that clients consistently highlight. She develops content strategies, messaging frameworks and tone of voice guidelines that align with business objectives, then brings these to life through thought leadership, campaigns, and creative assets.
What distinguishes LightningBug is the fusion of strategic depth with practical delivery. Rather than handing off strategy to separate creative teams, Julia oversees conception through execution, ensuring coherence and impact. She combines data-driven insights with narrative craft, whether developing white papers and reports, conducting interview series, or coaching sales teams on storytelling and messaging.
The business also excels at internal-facing work often overlooked by generalist agencies: board-level communications, sales enablement, and copywriting training that helps teams authentically represent their organisation's voice.
Clients praise her rare ability to balance visionary thinking with commercial common sense, making her invaluable for organisations serious about using content as a strategic asset rather than a marketing checkbox.
Services offered
Content strategyMessaging frameworksThought leadership developmentIntegrated marketing campaignsWhite papers and reportsSales enablement trainingInternal communicationsB2B copywriting coaching