affinnity
Business Coaches
affinnity
The Courtyard, Bishop's Stortford
# Affinnity Business Description
Affinnity is a specialist travel industry business development consultancy based in Bishop's Stortford, led by Sinead Finn, who brings 25+ years of sector experience, including 13 years at Ryanair. The firm partners with airports, airlines, online travel agencies and travel technology providers across Europe and North America to unlock commercial opportunities and drive growth.
The company operates across three core areas. Travel Tech Business Development leverages an extensive network to facilitate deals between technology businesses and aviation players, with hands-on support through negotiation, contracts and market entry. Commercial Tech Strategy helps organisations navigate industry disruption through research-backed insights that address rapidly changing competitive landscapes and customer expectations. As a Travel Industry Expert, Sinead provides strategic guidance rooted in deep operational knowledge of major carriers and airport operators.
What distinguishes Affinnity is its proven track record—working with over 30 clients across 14 years—combined with Sinead's credibility within the sector. Michael O'Leary's endorsement from Ryanair underscores her contribution to major industry success. The firm operates with integrity and grace whilst delivering tangible commercial results, as evidenced by Manchester Airport Group's ancillary revenue increases and other client transformations.
Rather than offering generic consulting, Affinnity provides practical, implementation-focused guidance backed by real market relationships and insider knowledge of how the travel sector actually works.
Affinnity is a specialist travel industry business development consultancy based in Bishop's Stortford, led by Sinead Finn, who brings 25+ years of sector experience, including 13 years at Ryanair. The firm partners with airports, airlines, online travel agencies and travel technology providers across Europe and North America to unlock commercial opportunities and drive growth.
The company operates across three core areas. Travel Tech Business Development leverages an extensive network to facilitate deals between technology businesses and aviation players, with hands-on support through negotiation, contracts and market entry. Commercial Tech Strategy helps organisations navigate industry disruption through research-backed insights that address rapidly changing competitive landscapes and customer expectations. As a Travel Industry Expert, Sinead provides strategic guidance rooted in deep operational knowledge of major carriers and airport operators.
What distinguishes Affinnity is its proven track record—working with over 30 clients across 14 years—combined with Sinead's credibility within the sector. Michael O'Leary's endorsement from Ryanair underscores her contribution to major industry success. The firm operates with integrity and grace whilst delivering tangible commercial results, as evidenced by Manchester Airport Group's ancillary revenue increases and other client transformations.
Rather than offering generic consulting, Affinnity provides practical, implementation-focused guidance backed by real market relationships and insider knowledge of how the travel sector actually works.
Services offered
Travel tech business developmentCommercial strategy consultingMarket entry supportNegotiation and contract guidanceRevenue optimisationAncillary revenue monetisationIndustry networking facilitationGo-to-market strategy