Farrelly Atkinson
Business Coaches
Farrelly Atkinson
7b Green Park Rd, Bath
# Farrelly Atkinson (F-At Digital)
Farrelly Atkinson is a specialist digital media publisher headquartered in Bath that dominates the UK cycling market. They operate as a multi-platform publishing house serving cyclists across all disciplines—road, mountain, gravel, and e-bikes—through their portfolio of four established brands: road.cc, off.road.cc, ebiketips, and Bike Live.
The business serves two distinct audiences. First, they provide cyclists with authoritative buying advice, original news, product reviews, and expert commentary across their websites, video content, and podcasts. Second, they serve cycling brands, manufacturers, and distributors seeking targeted access to engaged audiences through advertising, sponsored content, and brand activations.
What sets Farrelly Atkinson apart is their unparalleled reach and specialisation. With over 5 million monthly community interactions, 3.6 million monthly page views, and 6.6 million annual video views, they've built the UK's largest cycling community. Each brand targets specific cycling niches with genuine expertise—road.cc has operated for over 18 years, whilst ebiketips capitalises on the booming e-bike sector with independent analysis. Their events division, Bike Live, bridges digital and physical spaces, coordinating product testing, sponsorships, and brand activations at major cycling events.
Rather than offering generic digital advertising, Farrelly Atkinson combines their deep cycling knowledge with sophisticated audience segmentation, allowing brands to either reach vast numbers or target niche communities precisely. This combination of trust, reach, and specialisation makes them invaluable to both cyclists and the brands serving them.
Farrelly Atkinson is a specialist digital media publisher headquartered in Bath that dominates the UK cycling market. They operate as a multi-platform publishing house serving cyclists across all disciplines—road, mountain, gravel, and e-bikes—through their portfolio of four established brands: road.cc, off.road.cc, ebiketips, and Bike Live.
The business serves two distinct audiences. First, they provide cyclists with authoritative buying advice, original news, product reviews, and expert commentary across their websites, video content, and podcasts. Second, they serve cycling brands, manufacturers, and distributors seeking targeted access to engaged audiences through advertising, sponsored content, and brand activations.
What sets Farrelly Atkinson apart is their unparalleled reach and specialisation. With over 5 million monthly community interactions, 3.6 million monthly page views, and 6.6 million annual video views, they've built the UK's largest cycling community. Each brand targets specific cycling niches with genuine expertise—road.cc has operated for over 18 years, whilst ebiketips capitalises on the booming e-bike sector with independent analysis. Their events division, Bike Live, bridges digital and physical spaces, coordinating product testing, sponsorships, and brand activations at major cycling events.
Rather than offering generic digital advertising, Farrelly Atkinson combines their deep cycling knowledge with sophisticated audience segmentation, allowing brands to either reach vast numbers or target niche communities precisely. This combination of trust, reach, and specialisation makes them invaluable to both cyclists and the brands serving them.
Services offered
Sponsored content creationDigital advertising campaignsProduct review coverageVideo production and distributionPodcast advertisingEvent activation and managementBrand partnership developmentSocial media amplification