# Pointmetric Business Description

Pointmetric is a Brighton-based mobile data analytics company that helps telecommunications operators and businesses unlock the commercial value of location and behavioural data. The company bridges the gap between the vast data mobile networks collect daily and the actionable insights organisations need to drive revenue.

At its core, Pointmetric offers a proprietary micro-location sensor technology that captures anonymous, hyperlocal mobile user data with unprecedented accuracy—down to square-metre precision. This data feeds into a real-time analytics dashboard that reveals customer movement patterns, visit frequencies, and consumption behaviours across specific locations.

The platform serves two primary audiences: mobile operators seeking to monetise their data assets, and businesses wanting deeper understanding of foot traffic and customer behaviour in physical spaces. Retailers, hospitality venues, and location-based services particularly benefit from the granular insights available.

What distinguishes Pointmetric is its combination of hardware and software expertise. Rather than relying on passive data collection, their self-contained sensor provides comprehensive coverage in remote or controlled environments whilst maintaining strict data security and regulatory compliance. The technology operates non-intrusively and anonymously, addressing privacy concerns that plague traditional location tracking.

The company moves beyond raw data provision, offering professional services to help clients structure data assets, build sustainable analytics practices, and create targeted engagement strategies. This consultative approach positions them as partners in data monetisation rather than mere tool providers.