# StartUX: Free UX Design Support for London Tech

StartUX provides expert user experience (UX) design support to London-based digital tech startups and small businesses at no cost. Operating as an initiative of City Interaction Lab—a human-centred design consultancy housed within City, University of London—the service removes financial barriers that typically prevent early-stage companies from accessing professional design expertise.

The organisation serves ambitious tech startups and small businesses struggling with user experience challenges, whether they're refining existing products or launching new digital solutions. Their target clients are companies with limited budgets but significant growth potential, particularly those operating within London's thriving tech ecosystem.

What distinguishes StartUX is the combination of accessibility and expertise. Rather than charging commercial rates, they offer their services freely to eligible companies, making professional UX consultation available to businesses that might otherwise lack resources for design investment. This model is underpinned by City Interaction Lab's academic credentials and established reputation in human-centred design, ensuring clients receive guidance grounded in genuine design methodology rather than superficial advice.

The free-to-access approach democratises design support within London's startup community, enabling smaller players to compete more effectively by improving their user experiences. This creates particular value for pre-revenue or early-revenue companies where every pound matters. By embedding themselves within an academic institution, StartUX combines practical commercial experience with research-backed design principles, offering startups insights beyond typical agency offerings.