# Anatomy, Brighton

Matt is a research-driven consultant specialising in healthcare innovation and product development. With two decades of global experience, he helps R&D teams and marketing executives navigate the complex landscape of bringing new products and services to market within the health sector.

His core offering centres on reducing development risk by uncovering authentic customer needs that traditional market research often misses. He works with stakeholders across intricate healthcare systems—from medical device manufacturers to health tech companies—to define winning strategies and validate product roadmaps against real-world evidence of what patients and practitioners actually need.

What distinguishes Matt is his dual expertise in human factors and experience design, combined with a pragmatic, problem-solving approach. Rather than delivering lengthy reports, he prioritises "cutting through the noise" to guide leaders toward faster, more effective decisions. His track record includes supporting the development of globally successful medical devices still generating millions in revenue, and he's recognised as an influential voice in health and wellness podcasting.

He operates on three core principles: creative problem solving, human factors understanding, and people-centric design. His methodology draws on access to deep stakeholder insights accumulated across healthcare systems worldwide, enabling him to help organisations avoid common pitfalls whilst maximising impact and commercial value. This combination of strategic insight, sector expertise, and genuine understanding of user needs makes him particularly valuable for leaders facing complex innovation challenges.