# Cat Elliott Business Description

Cat Elliott is a London-based business advisor specialising in supporting founders and owners in the e-commerce and creative sectors. With over fifteen years' experience—including early-stage work at notonthehighstreet.com where she ran commercial teams and oversaw business recruitment—Cat provides practical, hands-on support to help entrepreneurs overcome challenges and unlock growth potential.

She works with creative business owners, artisans, and e-commerce entrepreneurs who need operational support, strategic guidance, and the bandwidth to focus on their core strengths. Her clients range from established makers to growing platforms, and she's appeared as an expert panellist for prestigious organisations including The Design Trust, Selfridges, The British Library, the Crafts Council, and Enterprise Nation.

What sets Cat apart is her pragmatic, creative approach combined with genuine understanding of the creative business landscape. Rather than offering generic consultancy, she provides bespoke support tailored to individual business needs. Clients consistently praise her problem-solving ability, professionalism, and calm, approachable demeanour. She acts as a trusted sounding board during challenging periods, manages complex projects like website migrations, oversees product launches, and handles the operational tasks that free up founders to do what they do best.

Her strength lies in bringing clarity and momentum to businesses that need strategic direction alongside practical support. She works flexibly with business owners to scale sustainably whilst maintaining the values and quality that define their brands.